Dirtwheels was born in 2020 from the enormous passion of Antonio Miccoli (chemist and motocross rider since the age of 5).

Dirtwheels was born from a question that arose spontaneously during years of competitive motocross practice, namely: "Why do we wash cars with specific products, trucks with specific products, while we wash motorcycles with products designed for cleaning kitchens?"

Dirtwheels was created to offer concrete solutions to any problem you may encounter during washing and cleaning.

Today, Dirtwheels offers simple solutions to complex situations. In 2024, Antonio took exams to obtain certification from a leading American company in nanotechnology and ceramic protection.